The Botanical Alphabet is a gardening and

typography project in which for each plant,

chosen from among the most beautiful

of the entire world's flora,

we have matched a typeface in an iconic

typographic style, for the pleasure of the soul

and mind and for a greener world.

A brand-new way to combine the joy of gardening

with the art of personal expression.

Spell out names, words, or special messages

with the eco-friendly seed packets,

each representing a letter of the alphabet.

R - RUDBECKIA

THE PLANT

Brilliant yellow daisy-like flower, with dark chocolate centre.

Attractive to butterflies and bees.

THE TYPE

A calligraphic typeface that mimics the graceful elegance

of handwriting with pen and ink.

Details:

Name: Rudbeckia

Variety: Marmelade

Latin name: CRudbeckia hirta

Seed quantity: 0,2 grams

Packet size: 9 x12,5 cm

Packet material: Made from paper produced

using tomato waste fibers, it can be disposed

of in biodegradable waste

Plant size: 60-90 cm height, 30-60 cm spread

Container size: Minimum 25 cm diameter

HOW TO GROW

SOWING

Outdoor Early spring or late summer

Indoor 6-8 weeks before last frost

GERMINATION

Time 7-14 days

Temperature 18-21°C

HOW TO SOW

Direct sow Sow seeds on soil surface; press lightly but do not cover

Indoor Surface-sow in trays with light exposure

CARING

Light Full sun

Watering Moderate; water when soil is dry to the touch 

Soil Well-drained, moderately fertile soil

Feeding Fertilize in spring with a balanced fertilizer

GROWING TIP

Rudbeckia is heat-tolerant and drought-resistant,

making it ideal for low-maintenance gardens.

Deadhead spent blooms to encourage continuous flowering.

HARVESTING

Cut flowers when fully open. Rudbeckia makes excellent

cut flowers and adds vibrant color to arrangements.

INTERESTING FACTS

Fun fact 1

Commonly known as “Black-Eyed Susan,”

Rudbeckia is a symbol of encouragement and motivation.

Fun fact 2

Rudbeckia is native to North America and widely used

in wildflower and prairie restoration projects.