The Botanical Alphabet is a gardening and

typography project in which for each plant,

chosen from among the most beautiful

of the entire world's flora,

we have matched a typeface in an iconic

typographic style, for the pleasure of the soul

and mind and for a greener world.

A brand-new way to combine the joy of gardening

with the art of personal expression.

Spell out names, words, or special messages

with the eco-friendly seed packets,

each representing a letter of the alphabet.

E - ELECTRIC DAISY

THE PLANT

Button-like, edible, yellow flowers.

A favourite among chefs thanks to their unique flavour.

THE TYPE

Caslon Italian turns typographic norms on its head:

the thins strokes get thicks, the thicks get thin.

Details:

Name: Electric daisy

Latin name: Spilanthes oleracea

Seed quantity: 0,08 grams

Packet size: 9 x12,5 cm

Packet material: Made from paper produced

using tomato waste fibers, it can be disposed

of in biodegradable waste

Plant size: 15-30 cm height, 20-30 cm spread

Container size: Minimum 20 cm diameter

HOW TO GROW

SOWING

Outdoor Late spring, after last frost

Indoor 6-8 weeks before last frost

GERMINATION

Time 7-14 days

Temperature 21-24°C

HOW TO SOW

Direct sow Sow seeds on soil surface; press lightly but do not cover

Indoor Surface-sow in trays with light exposure

CARING

Light Full sun to partial shade 

Watering Keep soil consistently moist, but not waterlogged

Soil Rich, well-drained soil

Feeding Apply balanced fertilizer monthly

GROWING TIP

Pinch back young growth to encourage a bushier habit.

Electric Daisy is a heat-loving plant,

so protect it from cool temperatures.

HARVESTING

Harvest flower heads when fully mature.

Leaves and flowers can be picked throughout

the season and used fresh.

INTERESTING FACTS

Fun fact 1

Electric Daisy is also known as the “Toothache Plant”

because chewing on the flower creates a numbing

and tingling sensation.

Fun fact 2

Traditionally, it has been used in herbal medicine

to relieve toothaches and other oral discomforts.