The Botanical Alphabet is a gardening and

typography project in which for each plant,

chosen from among the most beautiful

of the entire world's flora,

we have matched a typeface in an iconic

typographic style, for the pleasure of the soul

and mind and for a greener world.

A brand-new way to combine the joy of gardening

with the art of personal expression.

Spell out names, words, or special messages

with the eco-friendly seed packets,

each representing a letter of the alphabet.

M - MORNING GLORY

THE PLANT

The well-known twining climber,

with gorgeous leaves and sumptuous

purple-blue-reddish blooms.

THE TYPE

A font modelled on the iconic Motown Records logo,

created by the label's art director Bernie Yeszin.

Details:

Name: Morning glory

Variety: Mixed

Latin name: Ipomoea purpurea

Seed quantity: 2 grams

Packet size: 9 x12,5 cm

Packet material: Made from paper produced

using tomato waste fibers, it can be disposed

of in biodegradable waste

Plant size: 2-3 m height, 30-60 cm spread

Container size: Minimum 30 cm diameter,

with support for climbing

HOW TO GROW

SOWING

Outdoor Late spring, after last frost

Indoor 4-6 weeks before last frost

GERMINATION

Time 7-14 days

Temperature 20-25°C

HOW TO SOW

Direct sow Sow seeds 1 cm deep; soak seeds

overnight for faster germination

Indoor Sow in pots; cover lightly with soil

CARING

Light Full sun

Watering Moderate; keep soil consistently moist 

Soil Well-drained, moderately fertile soil

Feeding Fertilize once a month during growing season

GROWING TIP

Morning Glories are vigorous climbers that need

a support structure like a trellis. Soak seeds before

sowing to speed up germination.

HARVESTING

Flowers bloom in the morning and last one day.

Harvest seed pods when they are dry for propagation.

INTERESTING FACTS

Fun fact 1

Morning Glory flowers open in the morning and close

by the afternoon, hence their name.

Fun fact 2

In ancient cultures, Morning Glories were valued

for their medicinal and spiritual properties