The Botanical Alphabet is a gardening and

typography project in which for each plant,

chosen from among the most beautiful

of the entire world's flora,

we have matched a typeface in an iconic

typographic style, for the pleasure of the soul

and mind and for a greener world.

A brand-new way to combine the joy of gardening

with the art of personal expression.

Spell out names, words, or special messages

with the eco-friendly seed packets,

each representing a letter of the alphabet.

U - URSINIA

THE PLANT

Bushy plant with deep yellow, daisy-like flower heads,

perfect for cut flowers and containers.

THE TYPE

Estro, by Aldo Novarese, is a whimsical game

of irregular letters, created for an audience of children.

Details:

Name: Ursinia

Latin name: Ursinia anethoides

Seed quantity: 0,5 grams

Packet size: 9 x12,5 cm

Packet material: Made from paper produced

using tomato waste fibers, it can be disposed

of in biodegradable waste

Plant size: 30-45 cm height, 20-30 cm spread

Container size: Minimum 20 cm diameter

HOW TO GROW

SOWING

Outdoor Late spring, after last frost

Indoor 6-8 weeks before last frost

GERMINATION

Time 7-14 days

Temperature 18-21°C

HOW TO SOW

Direct sow Sow seeds on soil surface; press lightly

Indoor Surface-sow in trays, with good light exposure

CARING

Light Full sun

Watering Moderate; water when soil is dry to the touch 

Soil Well-drained, sandy or loamy soil

Feeding Light feeding in spring is usually sufficient

GROWING TIP

Ursinia is drought-tolerant once established.

Deadhead flowers to encourage continuous blooming.

HARVESTING

Harvest flowers when fully open.

Ursinia flowers are great for fresh arrangements,

adding a splash of color.

INTERESTING FACTS

Fun fact 1

Ursinia is native to South Africa and is known for its

daisy-like flowers in bright shades of orange and yellow.

Fun fact 2

Its foliage has a feathery, fern-like appearance,

adding texture to garden beds.